Brand Strategy • Rebranding • Copywriting • Website • Packaging • Social Media • Design
MAGNEZERO
Food supplement with magnesium
Challenge
With the aim of boosting the product’s identity and attracting new consumers, Magnezero needed a change of image and positioning.
Idea
The signature created “Zero excuses for procrastinating” reinforced the name and the brand, told us that “what needs to be done” should be done now and emphasized that “Magnezero” shouldn’t be put off either. With this positioning in mind, we developed a transversal strategy for the brand, focused on a specific target, renewing it and accompanying its new image.
The result
We were responsible for developing new packaging, a website, point-of-sale posters and the strategy and management of the brand’s social networks.
This is Affi , Affidea's latest friendly and assertive mascot!
Affi is the welcoming heart of Affidea clinics, always ready to ensure that each client feels understood and cared for.
With a winning smile and positive attitude, Affi represents Affidea's commitment to providing an exceptional healthcare experience where every
interaction is based on trust and empathy.
