Brand Strategy • Rebranding • Copywriting • Website • Design
BEKUNIS
Medication belonging to the group of contact laxatives
Challenge
Expand the target audience and reinforce Bekunis’ presence as one of the oldest and most reliable laxatives on the market, highlighting its transgenerational effectiveness for over 35 years.
Ideia
We developed a brand signature and a multi-media campaign to achieve these objectives. The brand signature, “Your Always Reliable Ally Against Constipation,” uses a rhyming tone, reflecting the trust built over decades. With the campaign, “Schedule Your Time with Bekunis,” we communicate that everyone can decide when to act against constipation, taking Bekunis 6 to 8 hours before to achieve the desired effect, encouraging a mindset shift: from waiting and frustration to control and planning.
Resultado
The use of the “toilet” icon on various types of clocks made the campaign memorable and reached diverse targets. To strengthen the brand, we created a new informative website, developed posters for points of sale, and counter displays for maximum visibility, and launched a radio strategy with spots and live copy.
